Panda Inspire’s Re-positioning

Panda Inspire and the 3 “P” logo

We reviewed Panda’s positioning and identity’ through a robust process. A great experience that touched on the Pride and Passion of our people. It revealed we are Proactive and Problem solvers. We value People and strive to develop Partnership relations.

While retaining the Panda heritage we wanted to strengthen it by evolving the name to describe the company moving forward, a name that has energy and passion and that motivates and inspires ideas.

We flipped the 3 “question marks” to 3 “P’s” to give birth to a new logo. And added Inspire to the name to provide inspiration.