Packaging design embodies the brand. It represents the essence of brands and holds everything they stand for, creating our most immediate and enduring relationship with them. We design packaging capturing the truth at the heart of every brand and expressing it with emotive power to create desire for now and forever.
Unlike traditional graphic design, packaging design needs to work on multiple senses. First catching the eye to provoke curiosity then establishing an emotional response using colour, form, image and pattern, to create a desire to pick the product up. A secondary level to the visual, is how the product looks in mass on a shelf. The next sense is feel. How will your product packaging design feel to the touch. And then finally, what is the call to action that will ensure that the product moves from hand to purchase?
From the simplest wobbler to complex cardboard engineering for packaging, we have the creativity, knowledge and expertise to design paper and board-based packaging solutions which live long in the memory. With a huge variety of materials at our fingertips, our design team are skilled at selecting and specifying the most appropriate substrate, finishes and effects.
– Soft signage
– Wall graphics
– Custom exhibition displays
– Fascias and panels
– Framework built and installed
– Full exhibition installs